SAMSUNG TV PLUS
STVP Jonas Brothers Campaign
2025
There’s no such thing as too much Jonas.
As the flagship streaming event for Samsung TV Plus in 2025, the Jonas Brothers 20th Anniversary tour required a comprehensive production strategy. With exclusive rights to five tour dates, Samsung TV Plus saw record-breaking engagement, leading to the strategic addition of a high-profile New Year’s Eve broadcast.
To support this multi-phase rollout, we developed a 360-degree creative workflow capable of meeting the rapid turnarounds inherent in a live tour. Navigating compressed timelines and shifting requirements, we produced over 300 unique assets, including motion graphics, digital content, print collateral, and live environmental displays.
By maintaining a consistent brand energy across every touchpoint, we ensured the tour’s legacy translated into a high-quality, platform-ready experience for viewers. Our role as a production partner allowed us to provide the necessary infrastructure for this complex reunion, reinforcing Samsung TV Plus’s position as a leader in live digital entertainment.
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