Pluto TV in the wild.

The Pluto TV Q1 digital out of home campaign was designed to be quick, captivating, and unquestioningly Pluto TV. The assignment was to find a new way to showcase quarterly Pluto TV content in public facing avenues while remaining true to the brand at heart. These assets would need to work in various placements across the country from billboards to kiosks and target the general public. Since these assets have been a significant staple across the Pluto TV brand, the challenge was to make the animations, transitions, and branding feel fresh while maintaining the overall message: Stream Now. Pay Never.

We managed to provide multiple options that pushed the boundaries of the brand into an accelerated creative space. The final pieces were featured in markets across LA, New York, Chicago, Atlanta, and Dallas and they will continue in rotation for the remainder of Q1.

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