Fight over the remote, not with your family.

The Pluto TV “Holidays Are Brutal” digital out of home campaign had the specific goal of targeting fans of UFC content and leading them to watch on Pluto TV. This was a unique challenge to inspire fans of UFC to watch on Pluto TV, include fight scene content from available movies, tie in the holiday spirit, and have it only be :15s. These assets had no audio and were geared to a very specific demographic in various placements across the country. 

We managed to feature everything requested while maintaining the overall Pluto TV branding and message. Digital out of home campaigns continue to drive potential users to the Pluto TV platform and engage in the content. 

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