After identifying Cinespace’s core offerings, value propositions, and points of differentiation, we made it clear that they were more than just a provider of sound stages and square footage - they were a partner in the entire production process, with a focus on people, care, and community.

From impactful arrival displays to comprehensive wayfinding systems, we infused a consistent brand energy and personality across locations. We developed a website that presented a cohesive brand experience, showcasing its full range of services and locations. Collateral materials, both internal and external, were designed to reinforce this new identity, and a robust social media strategy ensured consistent messaging and engagement.

We also established Cinespace’s community and workforce-focused brand: Cinecares. The complementary brand highlighted the studio’s company culture and collective commitment to training and education, community outreach, philanthropy, sustainability efforts, diversity and inclusion, and employee engagement and development. We defined the Cinecares identity and branding with its own specific guidelines, logo, and style guide.

The result was a complete brand evolution that positioned Cinespace as a global leader, prepared to embrace the future of content production while remaining true to its roots.