Zero gravity. Maximum danger.

Our team answered the call to duty from ABC to design the key art and DOOH campaign for the ninth season of the hit season 9-1-1. We were tasked with conceptualizing several different emergency scenarios, ranging from a disaster in the vacuum of outer space to an impending cataclysm on the streets of Los Angeles.

The concept and design process produced a series of semi-sequential art, with each one raising the stakes for the 9-1-1 crew…and the world. 

Our work on 9-1-1 Season 9 culminated in the creation of several large scale DOOH units, where we adapted the primary “disaster” art into full-scale motion creatives. Placement for these included New York City subway station triptychs, as well as a premium spot on the Times Square 3D anamorphic digital ad unit.

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