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HALLMARK MEDIA

Weekend Escape

 2025 

In 2024, Hallmark Channel launched its seasonal “Winter Escape” programming stunt. Building on the massive success of its annual Countdown to Christmas, the winter stunt's goal - to maintain momentum, advertiser interest, and viewer loyalty during Q1.

The stunt combined travel-inspired artwork, destination storytelling, and curated movie programming to invite audiences to “escape” their everyday routines through Hallmark films.
WCA20747_HC_TPS_FIN_v2-NB_1440
WCA20764_HC_MAH_FIN_RASTER_v1-003-NB_1440
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WCA20767_HC_LOTI_FIN_RASTER_v1-NB_1440
WCA20747_HC_TPS_FIN_v2-NB_1440
WCA20764_HC_MAH_FIN_RASTER_v1-003-NB_1440
WCA20810_HC_PO_FIN_RASTER_nb_1440
WCA20767_HC_LOTI_FIN_RASTER_v1-NB_1440

Alternate layout - Simple grid
WCA20767_HC_LOTI_FIN_RASTER_v1-NB_1440
WCA20747_HC_TPS_FIN_v2-NB_1440
WCA20810_HC_PO_FIN_RASTER_nb_1440
WCA20764_HC_MAH_FIN_RASTER_v1-003-NB_1440

Alternate layout - Sticky Column

In 2024, Hallmark Channel launched its seasonal “Winter Escape” programming stunt. Building on the massive success of its annual Countdown to Christmas, the winter stunt's goal - to maintain momentum, advertiser interest, and viewer loyalty during Q1.

The stunt combined travel-inspired artwork, destination storytelling, and curated movie programming to invite audiences to “escape” their everyday routines through Hallmark films.
WCA20747_HC_TPS_FIN_v2-NB_1440
WCA20810_HC_PO_FIN_RASTER_nb_1440
WCA20764_HC_MAH_FIN_RASTER_v1-003-NB_1440
WCA20767_HC_LOTI_FIN_RASTER_v1-NB_1440
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